Crimson Flame – Brand Identity & Digital Brochure

Brochure
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Brochure Expanded

Project Overview

A tri-fold inspired digital brochure concept, highlighting restaurant story, signature dishes, and brand personality. Designed with a blend of vibrant visuals and structured layout. It's a sophisticated restaurant branding project featuring both mobile app and promotional materials, combining rich crimson red branding with elegant food photography to create a cohesive dining experience that bridges digital convenience with authentic culinary tradition.

Why I made this?

I wanted to explore a branded brochure layout that feels premium but usable — something you could hand to a customer or show as a hero on a restaurant page. The red panel is bold on purpose: it anchors the identity and gives the food imagery room to breathe.


What this shows about me?

  • I can create editorial restaurant layouts that feel deliberate and appetizing.
  • I care about visual hierarchy, i.e. hero imagery, CTA placement, and brand tone.
  • I can work with vector tools to build layout-rich brochure comps that are presentation-ready.

Replication & Inspiration

This started as a visual idea inspired by a restaurant brochure I liked. I recreated the composition, replaced the identity and copy, and adjusted the layout to fit a content-first, menu-forward narrative.



Side Notes

The goal was never to over-design, it's about appetite, clarity, and a strong brand color that reads across print and web. Works great as a hero for a restaurant site or as a physical brochure mock for pitches.

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